Website Promotion is another name for website marketing.
When you have a business website, I assume that you want it to do something for you. Right?
You want it to generate more business for your company. Otherwise it’s just another expense to your company and you become disillusioned with the whole idea of using the online space as a marketing channel.
Most people struggle to get this right.
A large percentage of websites focus on the company, saying how good they are and how long they have been in business. More often than not they have a picture of the team or the owner of the business on the home page. This makes you feel good but isn’t a great strategy for building a long term business that generates leads through the internet.
Have a Good Understanding of the Process
When you get yourself online, your ultimate objective is to get someone to contact you about your product or service. Isn’t it?
When you’re online you don’t have the luxury of seeing them face to face, so you have to approach things a bit differently.
The idea when you promote your website is to tell people about your website > get them to visit > have them join your list by providing great, valuable content > make it logical that they buy your product/service.
- sell something
- influence people
- run a charity
- raise sponsorship funds
- build membership
Successful website owners have processes in place to build a lists of
- potential customers and
- actual customers
With this in mind all the website promotion you do then is aimed at attracting people to join your list. You do this by providing your audience with valuable information and education about your product or service.
Once on your list you can continue to educate them about your product or service and eventually get them to buy from you. They will only do this when they feel comfortable and trust you.
I found out this morning when talking to someone about their business is that when they