Why Promote your website

Customer List

Website Promotion is another name for website marketing.

When you have a business website, I assume that you want it to do something for you. Right?

You want it to generate more business for your company. Otherwise it’s just another expense to your company and you become disillusioned with the whole idea of using the online space as a marketing channel.

Business Website Promotion

Standout on Search results page

Most people struggle to get this right.

A large percentage of websites focus on the company, saying how good they are and how long they have been in business. More often than not they have a picture of the team or the owner of the business on the home page. This makes you feel good but isn’t a great strategy for building a long term business that generates leads through the internet.

Have a Good Understanding of the Process

When you get yourself online, your ultimate objective is to get someone to contact you about your product or service. Isn’t it?

When you’re online you don’t have the luxury of seeing them face to face, so you have to approach things a bit differently.

The idea when you promote your website is to tell people about your website > get them to visit > have them join your list by providing great, valuable content > make it logical that they buy your product/service.

This is the Single most important thing you can do for your business

The power of any business, is having a list of people that you can segment Promote your websitelogically for better communication. It doesn’t matter whether you are trying to

  • sell something
  • influence people
  • run a charity
  • raise sponsorship funds
  • build membership

Successful website owners have processes in place to build a lists of

  • potential customers and
  • actual customers

With this in mind all the website promotion you do then is aimed at attracting people to join your list. You do this by providing your audience with valuable information and education about your product or service.

Once on your list you can continue to educate them about your product or service and eventually get them to buy from you. They will only do this when they feel comfortable and trust you.

I found out this morning when talking to someone about their business is that when they

RussF

Owner and marketer for small to medium businesses in both the private and public sectors. I was totally frustrated with the information I was reading about how to be successful at marketing websites. I was about to give up when I discovered the secret to engaging visitors and tapping into what triggers them into buying. I am now sharing this information as well as the new trends which help drive more traffic to my websites.