In this video
0:46 – What Business Growth have you achieved?
1:49 – How are you planning your growth next year?
2:38 – What online marketing should you do?
3: 24 – But I am a Technical 1st grader.
4:03 – What’s your customer worth to you?
What Business Growth have you achieved?
Now it is nearing the end of the year it time to take a look at how your business has grown this past year.
That might sound a bit silly during a time of financial pressure where many bricks and mortar businesses are closing up shop, you just have to go to your local shopping centre to see the For Lease signs in the vacant windows.
For online businesses the opposite is quite true. This past 12 months has seen a massive growth for the online business sector, retail in particular. (I will post the stats when I get them)
So I ask this simple question, has your business grown this past 12 month.
How are you planning your growth next year?
Identifying areas where you can achieve business growth is sometimes challenging, but for those businesses that aren’t using the internet extensively, right now, the most effective way to grow your business is to embrace online marketing, why?
- Your competitors are probably not doing it well either
- there is a lot of media hype around online shopping at the moment
- you can still dominate your market place and compete against the bigger companies ( I know of a guy who sells more garden sheds than a major retail hardware chain, and he doesn’t even have a warehouse)
What online marketing should you do?
Many people think that marketing online is all about SEO or Pay Per Click advertising.
Google is just one place to get seen online, there are many other places your potential clients can see your content.
I like the Authority model where by creating relevant content which actually speaks to the needs of you clients. Giving your readers no other choice but to contact you because the information you have given them is exactly what they are looking for.
I have one business that converts at about 80 +% when people call.
But I am a Technical 1st grader.
You don’t need to be the technical guru. You are better doing what you do best, running your business.
The most important thing to have is
- very clear strategy
- great knowledge of you customers needs, wants, frustrations and fears
- the support of a team to implement the online strategy, either in house or external
What’s your customer worth to you?
If you look at the long term view, a customer can be worth a lot over time. Building a system to provide what they are looking for is essential.
Having a system that can bring new customers consistently is worth its weight in gold.