Online selling is in many ways the same as offline selling, with one major differnce.
Whether or not you know it, every time someone lands on your web page you should be expecting them to take some sort of action.
Whether it’s to sign up to your news letter or watch a video. Because you aren’t sitting there talking to the customer, you can’t see their facial expressions or gestures you have to persuade them through your website. So making it easy for them to take the action you want is crucial. Then every other promotion activity revolves around finding the people you want to take that action.
Once you have this kind of strategy for online selling you can specifically target your customers because you are offering something specific to the exact person whom is searching for your information.
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