#4 Automated Email Marketing Tools
The most crucial business activity you can undertake for long term sustainability is building a list of loyal customers.
When I was young, the old fruit shop owner would have his loyal customers. Mainly kids and mainly bribed by giving a strawberry as you passed, so our parents had to stop in. None the less they had a following.
In the digital era we do it by offering something of real value and in return we get their email address. The secret is respect.
In this video we look at 2 options. Aweber and Office Auto Pilot.