The average person will alert their readers that they have some new products or something new happening on their website and often put in a picture of what ever it is.
This picture should be something relevant to the subject and it should work to make your post jump out from the computer at the reader and make them want to read more.
Putting a picture or image on the post is just the start. As is the nature of the online world, you have the ability to help the search engines along a bit by Optimizing the content on your site. Google can take a guess at what you are writing about or you can tell them.
Image optimization is essential. Images have a field called “Alt Txt” in here you can put the keywords of the main topic the image relates to. DON’T STUFF IT WITH KEYWORDS. Just use 1 key phrase.