This possum removal company, who predominantly covers Brisbane, Gold Coast and Sydney areas, engaged Strategic Website Promotion to set up the business online.

We implemented a business system that provided

• keyword research
• the website – structured for best performance
• an opt in for building a customer list
• a comprehensive SEO Program featuring custom content for the ongoing SEO maintenance

This website lives on page 1 of Google, as with all sites it fluctuates but most times within the top 5 positions.

“We thankyou so much for getting our business online and up at the top of the page in google. We love the recent testing you have done and the result certainly make it worthwhile”, Regards Simone

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

Since the recent changes with Google, a number of websites for pest control professionals have taken a dive in the search results. This then requires specific SEO for pest control industry, read how.

The biggest issue most have found is now that a lot of these mass post spammy type SEO companies are not effective anymore, who do they turn to. This is not only limited to the pest control industry by the way.

Keeping in mind, the primary objective of any SEO work is to get your website further up the search results page. Now as always the best way of achieving this without fear of getting slapped by Google is by providing your readers with great quality content and then post it to quality sites where your prospective customers can see it.

What is important for SEO

What’s important for SEO is to have your links spread as far as and wide as you can. How we do this is to provide high quality information and place it on websites of authority. When this is done, others pick this information up and share it with their networks of friends. When they do this, your posts, complete with links to your website are spread about the internet.

A Balanced Website SEO package

To set up an SEO strategy for the Pest Control industry is essential particularly given the level of competition in this market. Including ways for people to share your content with there networks.

The most important thing is to get closer to your clients and find out what troubles them and then start to help solve their troubles.

Another very important aspect of your SEO work is to be very targeted about your clients and the area you are servicing. By having a targeted geographical area the competition should be a lot less than trying to be very broad. For instance if you us the search term pest control Parramatta, you are competing against 232,000 webpages in google as compared to pest control Sydney there are 3,040,000 pages in the search terms.

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

You may have heard of a recent Google Panda action of reviews to the way they calculate website relevance, there have been a couple.

Essentially what it is all about is Google attempting to get more real in their search results. Hence Google panda SEO has its own meaning.

Why?

As you have probably been aware by the number of companies calling you, telling you how they can “build backlinks which will improve your search ranking” or guaranteeing to get you onto the first page of the search results.

What a lot of these companies have been doing is building links on very dodgy blog sites as well as Comment Spam, once again you probably have seen comments submitted to your site which are just rubbish and have very little relevance.

Often automated tools are used for submitting your content with the link included, so these companies are building 1000′s of links automatically to sites that have no relevance what so ever to your business.

The Effect

In the short term Google would see activity by way of posts on different sites thus they would push your site higher up the results page. The problem they found was that a lot of the sites which ranked high weren’t that good. So Google changed the way they look at the links (their algorithm). People actually started to look at some of these sites and realized they were just junk sites built specifically for link building purposes and were adversely effecting the quality of the searches, so they de-indexed these sites and consequently all the links the sites contained were wiped out.

Any website that had built links on these blog networks just disappeared from view. It was common to see a website which was once on page 1 now down on page 6 or 7

How to Build real backlinks

Google Panda SEO is designed to help you as Google are attempting to have the results shown on the SERP (search engine results page)that reflect the conversations going on in every day life. When a someone is asked if they know a good “Such and such” most people will be tell you if they know or they will be able to point you to someone who does know. Google are trying to do the same, using

• comments by real people
• on networks where real people are hanging out and talking

So the job of getting your website seen is one of getting people to talk about you. Using the social media sites like facebook, diggit, stumble upon blogger, wordpress etc places where people actually frequent. Publishing good quality content, researched and well written to provide value to your readers.

If this is hard for you to achieve, there are SEO website promotion services that still provide this but you just have to search them out and ask the right questions before you engage them.

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

Having an opt in form or a way of capturing email addresses can take the value you receive from other forms of marketing. If your online business doesn’t have an active list of clients then you really don’t have a business. On the other hand, if you do have a list then the business is worth money. How much money depends on how big and active the list is.

You can sell a website for 8 – 10 times monthly earnings.

True Story

I was talking to a client today who was telling me that they did a coupon campaign and had a fantastic response from it.

They received a heap of calls and to 25 new bookings from the coupon. All of whom called after visiting the website. The trouble is that’s where it stopped.

The opt in form was deactivated because they didn’t want to be sending out broadcasts or communicating via email to their clients.

THE TRUTH about opt in form

Had the opt in been set up and people directed to that opt in, the business would have been able to capture the contacts and then continued to provide them with valuable information which will take them closer to making a purchase.

An opt in form is part of your system

A very important part of the system for an effective business online. Opt in form makes up a part of an effective website. The system of running a potential customer through the sales funnel is greatly enhanced when opt ins are used.

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

If you own a business and have a website then your answer is YES!

Most business owners somehow miss the piece about seeing their website as a business in it’s own right.

Even if you are out there promoting yourself or your hobby or charity, a website should be viewed as a potential business.

We will take a look at how to build an online business in a minute but first:

Lets take a look at traditional business for a minute.

Business has 5 key activities to become successful and sustainable. They are

1. To provide something of value
2. To people who want it
3. At a competitive price
4. In a way that satisfies their expectations
5. While providing sustainable profit in order to make staying in business worth the effort

How do we achieve this?

1. Market research
2. Marketing
3. Competition analysis and customer service
4. Value delivery
5. Good financial management

So in a traditional business we go about

• researching our market to find out who our customers are and  what they want and
• then advertise our product t those customers
• set our business up to have fantastic customer service when they walk through the door

In the online world the process is very similar but not many people do it well

Most people have a website that tell every visitor everything about the products or service and how long they have been in business. All good stuff, but where is the process steps of providing what it is our customers are looking for?

The internet is for

• finding out information and
• then comparing products or services and
• finally making the decision to make the phone call or take out the credit card and make a purchase.

Get these step wrong and you loose the customer and you don’t even know because it happens with out you being aware they visited your website.

The 5 steps listed above for for a traditional business are still relevant for online business except they can be done far more effectively and faster, it’s just a matter of knowing what tools to use and how to set them up on a website to achieve the result you are looking for.

The most basic of requirements for a successful online business (which means your business website or any other website you are using to build some sort of authority with) are

1. know your customer and what they really want and
2. get them to take action on your website
3. promote your website to those  who you identify as your ideal customer
4. build a system to engage them and provide real value to them (the old practice of just asking them to join your mailing list doesn’t do it anymore)
5. interact with your customers in a way that provides a benefit for them being associated with you. (Most commonly through social media)

There are literally thousands of tool which claim to speed up the process, but the bottom line is if you set out building an online presence with these points in mind, chances are you just might end up with something valuable

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

As an agent you are always trying to get the edge on your competition through personal promotion.

Telling your market how well you’re doing, listing the sales you have made or the office has made.

Trying to inform your potential clients that you are the expert in your market and that they should be talking to you before anyone else.

How have you been doing it?

Traditionally you have been sending out

• flyers
• DL cards
• updates in emailed news letters
• post cards
• fridge magnets

and the list goes on and on

While those techniques may work, they are very hard to track.

Promote online.

This day and age social proof is becoming more and more relevant than ever before.

This takes the form of social networking sites like Facebook, Twitter and Linked in to name just a few.

Social site

BUT how do you get people to visit your sites and what should they be doing when they get there?

The rewards for getting this right can be huge.

Imagine this for a second,

Someone in your area is thinking about selling

They get on the internet to research the market and you keep showing up as someone who knows the market. Different site and articles showcasing your knowledge of the areas and what buyers and sellers are doing.

Then to top it off the see someone they know is a follower, friend or fan of yours.

HOW MUCH WEIGHT WOULD THAT HOLD?

By the time they actually call you, they would have to be considered a warm lead.

Find out more about how you can set up a system of social proof that will do exactly that for you. Go to Stand Out Amongst other Agents

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

We are always looking for better more efficient was for website promotion.

Images are a great source of SEO link juice from Google if you link them correctly when you load them up to your website.

The key is to put your keywords in your “Alt text” when you edit your image.

You will notice there are a couple of areas here where you can get the most from your site.

• Alt Text is one.
• Linking your image to your website is another.

This strategy can help boost your website up the search engine rankings. It can take a little extra time but well worth the effort, your are loading images to your posts anyway so you should go the extra yard and get it right.

As always if you need help doing this then we are able to do that. Just email me back and we can discuss your needs.

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

Commonly business owners think the secret to getting new business online is to get a fantastic looking website and people will automatically find it.

Whilst this is important, people don’t automatically find it and it’s not the most critical thing your can do to get more business or customers. That is to make sure your site gets seen, this is call Business Website Promotion.

You have all heard the story about people spending thousands on marketing only to get no response at all.

A really bad looking website well promoted will do much better than a fantastic looking website not promoted.

Well to take one step further, what if you could find out what your potential customers are looking for and then get your message in front of those people.

Business Website Promotion can take on many different forms and depending on your business strategy and goals some forms of promotion are more effective than others.

For instance

• Video might be a very effective way to promote games to kids but not so to promote braille products to the blind community
• Audio podcasts may get your message across better than a blog post Etc.

How to do Business Website Promotion

The most effective way is to do it all. Time and knowledge limit most people from achieving the required results. Then they just say it’s all too hard and shelve the idea.

Mean while your competition are doing it and you end up getting left behind.

So the thing is to find the most lucrative search terms and promote your business for them. Find someone who provides website promotion services and engage them to do it for you.

You should be able to work out quickly how long it will take to get your marketing money back and therefore see if its a viable option for you.

The benefit of website promotion is that it’s fully trackable and you can see exactly what works and what doesn’t.

With the internet you can’t even go around to their store and see how many customers they have, usually the first thing you know is that they are driving around in new cars and you are struggling to pay the rent.

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

Can Google plus rival Facebook pages

Or can they compliment each other.

Google plus has been around now for awhile so what does it mean for your business?

Some background first.

Google are constantly trying to create a better user experience. They do this by adjusting the way they pull the information together when showing it in the search results page.

Traditionally they use keywords/phrases matched with the content in a page to test relevance, they then look at the number of links (backlinks) to your site from other websites and the authority which those websites have. (The higher the authority the site carrying your links is, the better)

Now Google are not only doing the above but they are also looking at the human reviews carried in the Google places, reviews page.

Google Places review page

This is becoming more and more relevant as Google are rolling out more changes in the not too distant future which place more importance on your reviews and ratings. Your goals is to build at least 30 reviews to your business with a 4 star rating or better. (This is important and you should be working towards this)

Facebook Pages

Similar to Google Plus, Facebook pages are used to generate that social buzz around your business. With either of these social media sites you should be looking at ways to collect the contact details of your customers into your own database.

How to get your social media working for you

Set up your social pages.

Google have Google Plus, Facebook have Pages, you could also look at Linkdin.

Once you have your page set up you need to provide information that people are looking for. (If you went through the exercise of understanding your customer, you will know what problems they have and how your business can provide the solution)

• Give people a reason to interact with you on the social sites, get influencial people and incentivise (you know the people who have a large following already)
• encourage them through incentives to visit your website and register their details in your database (this requires you to have an optin autoresponder setup and then you can provide the information easily)
• work with your database list to provide great information and add great value which benefits them (Don’t send out emails just for the sake of emailing, that is spamy)

Summary

Both these sites have there place and should be used. Be mindful of never giving up your gold (your gold is your database) Build it on your own site and then you are in control in case these sites disapear in the future.

Google has a feature called Circles, which allows your to segment your followers into groups and communicate with the individual groups seperately if you want. It is also still the largest search engine for people searching for services.

Facebook have a host of personal data which when you start using paid advertising can be a great way of specifically targeting customers. It is fantastic for generating that buzz, similar to the casual chat people have where recommendations are often made.

Both however are just platforms designed to make their owners money. So remember everything they do is in their own interest, know the rules and work with in them and you can prosper.

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert

Straight from the source. Hostgator, one of the worlds largest web hosting companies explain the benefits of activating Cloudflare to improve the loud speed of your website, which in turn can affect your page ranking.

To read the full article read more….

Strategic Business Website Promotion - Targeted Website Traffic Generation Expert