Feb 12
16
Whats the point of an opt in form?
Without a list, there is no business
Having an opt in form or a way of capturing email addresses can take the value you receive from other forms of marketing. If your online business doesn’t have an active list of clients then you really don’t have a business. On the other hand, if you do have a list then the business is worth money. How much money depends on how big and active the list is.
You can sell a website for 8 – 10 times monthly earnings.
True Story
I was talking to a client today who was telling me that they did a coupon campaign and had a fantastic response from it.
They received a heap of calls and to 25 new bookings from the coupon. All of whom called after visiting the website. The trouble is that’s where it stopped.
The opt in form was deactivated because they didn’t want to be sending out broadcasts or communicating via email to their clients.
THE TRUTH about opt in form
Had the opt in been set up and people directed to that opt in, the business would have been able to capture the contacts and then continued to provide them with valuable information which will take them closer to making a purchase.
An opt in form is part of your system
A very important part of the system for an effective business online. Opt in form makes up a part of an effective website. The system of running a potential customer through the sales funnel is greatly enhanced when opt ins are used.
Posted in online sales consulting SEO Traffic website promotion by .
Feb 12
1
Build an online Business
Do you own an online Business?
If you own a business and have a website then your answer is YES!
Most business owners somehow miss the piece about seeing their website as a business in it’s own right.
Even if you are out there promoting yourself or your hobby or charity, a website should be viewed as a potential business.
We will take a look at how to build an online business in a minute but first:
Lets take a look at traditional business for a minute.
Business has 5 key activities to become successful and sustainable. They are
- To provide something of value
- To people who want it
- At a competitive price
- In a way that satisfies their expectations
- While providing sustainable profit in order to make staying in business worth the effort
How do we achieve this?
- Market research
- Marketing
- Competition analysis and customer service
- Value delivery
- Good financial management
So in a traditional business we go about
- researching our market to find out who our customers are and what they want and
- then advertise our product t those customers
- set our business up to have fantastic customer service when they walk through the door
In the online world the process is very similar but not many people do it well
Most people have a website that tell every visitor everything about the products or service and how long they have been in business. All good stuff, but where is the process steps of providing what it is our customers are looking for?
The internet is for
- finding out information and
- then comparing products or services and
- finally making the decision to make the phone call or take out the credit card and make a purchase.
Get these step wrong and you loose the customer and you don’t even know because it happens with out you being aware they visited your website.
The 5 steps listed above for for a traditional business are still relevant for online business except they can be done far more effectively and faster, it’s just a matter of knowing what tools to use and how to set them up on a website to achieve the result you are looking for.
The most basic of requirements for a successful online business (which means your business website or any other website you are using to build some sort of authority with) are
- know your customer and what they really want and
- get them to take action on your website
- promote your website to those who you identify as your ideal customer
- build a system to engage them and provide real value to them (the old practice of just asking them to join your mailing list doesn’t do it anymore)
- interact with your customers in a way that provides a benefit for them being associated with you. (Most commonly through social media)
There are literally thousands of tool which claim to speed up the process, but the bottom line is if you set out building an online presence with these points in mind, chances are you just might end up with something valuable
Posted in online sales consulting personal promotion website promotion by .
Jan 12
30
Real Estate Agent Personal Promotion
Personal Promotion Online
As an agent you are always trying to get the edge on your competition through personal promotion.
Telling your market how well you’re doing, listing the sales you have made or the office has made.
Trying to inform your potential clients that you are the expert in your market and that they should be talking to you before anyone else.
How have you been doing it?
Traditionally you have been sending out
- flyers
- DL cards
- updates in emailed news letters
- post cards
- fridge magnets
and the list goes on and on
While those techniques may work, they are very hard to track.
Promote online.
This day and age social proof is becoming more and more relevant than ever before.
This takes the form of social networking sites like Facebook, Twitter and Linked in to name just a few.
Social site
BUT how do you get people to visit your sites and what should they be doing when they get there?
The rewards for getting this right can be huge.
Imagine this for a second,
Someone in your area is thinking about selling
They get on the internet to research the market and you keep showing up as someone who knows the market. Different site and articles showcasing your knowledge of the areas and what buyers and sellers are doing.
Then to top it off the see someone they know is a follower, friend or fan of yours.
HOW MUCH WEIGHT WOULD THAT HOLD?
By the time they actually call you, they would have to be considered a warm lead.
Find out more about how you can set up a system of social proof that will do exactly that for you. Go to Stand Out Amongst other Agents
Posted in personal promotion real estate agent promotion by .
Jan 12
10
Image Optimization
SEO your images for effective website promotion
We are always looking for better more efficient was for website promotion.
Images are a great source of SEO link juice from Google if you link them correctly when you load them up to your website.
The key is to put your keywords in your “Alt text” when you edit your image.
You will notice there are a couple of areas here where you can get the most from your site. 
- Alt Text is one.
- Linking your image to your website is another.
This strategy can help boost your website up the search engine rankings. It can take a little extra time but well worth the effort, your are loading images to your posts anyway so you should go the extra yard and get it right.
As always if you need help doing this then we are able to do that. Just email me back and we can discuss your needs.
- Stand Out with properly formatted images
Posted in website promotion by .
Jan 12
6
Business Website Promotion
Business Website Promotion.
Commonly business owners think the secret to getting new business online is to get a fantastic looking website and people will automatically find it.
Whilst this is important, people don’t automatically find it and it’s not the most critical thing your can do to get more business or customers. That is to make sure your site gets seen, this is call Business Website Promotion.
You have all heard the story about people spending thousands on marketing only to get no response at all.
A really bad looking website well promoted will do much better than a fantastic looking website not promoted.
Well to take one step further, what if you could find out what your potential customers are looking for and then get your message in front of those people.
Business Website Promotion can take on many different forms and depending on your business strategy and goals some forms of promotion are more effective than others.
For instance
- Video might be a very effective way to promote games to kids but not so to promote braille products to the blind community
- Audio podcasts may get your message across better than a blog post Etc.
How to do Business Website Promotion
The most effective way is to do it all. Time and knowledge limit most people from achieving the required results. Then they just say it’s all too hard and shelve the idea.
Mean while your competition are doing it and you end up getting left behind.
So the thing is to find the most lucrative search terms and promote your business for them. Find someone who provides website promotion services and engage them to do it for you.
You should be able to work out quickly how long it will take to get your marketing money back and therefore see if its a viable option for you.
The benefit of website promotion is that it’s fully trackable and you can see exactly what works and what doesn’t.
With the internet you can’t even go around to their store and see how many customers they have, usually the first thing you know is that they are driving around in new cars and you are struggling to pay the rent.
Posted in online selling strategy SEO Traffic by .
Nov 11
8
Google Plus vs Facebook
Google Plus, Facebook Pages
Can Google plus rival Facebook pages
Or can they compliment each other.
Google plus has been around now for awhile so what does it mean for your business?
Some background first.
Google are constantly trying to create a better user experience. They do this by adjusting the way they pull the information together when showing it in the search results page.
Traditionally they use keywords/phrases matched with the content in a page to test relevance, they then look at the number of links (backlinks) to your site from other websites and the authority which those websites have. (The higher the authority the site carrying your links is, the better)
Now Google are not only doing the above but they are also looking at the human reviews carried in the Google places, reviews page.
Google Places review page
This is becoming more and more relevant as Google are rolling out more changes in the not too distant future which place more importance on your reviews and ratings. Your goals is to build at least 30 reviews to your business with a 4 star rating or better. (This is important and you should be working towards this)
Facebook Pages
Similar to Google Plus, Facebook pages are used to generate that social buzz around your business. With either of these social media sites you should be looking at ways to collect the contact details of your customers into your own database.
How to get your social media working for you
Set up your social pages.
Google have Google Plus, Facebook have Pages, you could also look at Linkdin.
Once you have your page set up you need to provide information that people are looking for. (If you went through the exercise of understanding your customer, you will know what problems they have and how your business can provide the solution)
- Give people a reason to interact with you on the social sites, get influencial people and incentivise (you know the people who have a large following already)
- encourage them through incentives to visit your website and register their details in your database (this requires you to have an optin autoresponder setup and then you can provide the information easily)
- work with your database list to provide great information and add great value which benefits them (Don’t send out emails just for the sake of emailing, that is spamy)
Summary
Both these sites have there place and should be used. Be mindful of never giving up your gold (your gold is your database) Build it on your own site and then you are in control in case these sites disapear in the future.
Google has a feature called Circles, which allows your to segment your followers into groups and communicate with the individual groups seperately if you want. It is also still the largest search engine for people searching for services.
Facebook have a host of personal data which when you start using paid advertising can be a great way of specifically targeting customers. It is fantastic for generating that buzz, similar to the casual chat people have where recommendations are often made.
Both however are just platforms designed to make their owners money. So remember everything they do is in their own interest, know the rules and work with in them and you can prosper.
Posted in online selling strategy by .
Website speed, important or not?
Straight from the source. Hostgator, one of the worlds largest web hosting companies explain the benefits of activating Cloudflare to improve the loud speed of your website, which in turn can affect your page ranking.
To read the full article read more….
Posted in SEO Traffic by .
May 11
31
Strategy for Online Selling
What is your Strategy for Online Selling
Online selling is in many ways the same as offline selling, with one major differnce.
Everything we do online is selling.
Whether or not you know it, every time someone lands on your web page you should be expecting them to take some sort of action.
Whether it’s to sign up to your news letter or watch a video. Because you aren’t sitting there talking to the customer, you can’t see their facial expressions or gestures you have to persuade them through your website. So making it easy for them to take the action you want is crucial. Then every other promotion activity revolves around finding the people you want to take that action.
Once you have this kind of strategy for online selling you can specifically target your customers because you are offering something specific to the exact person whom is searching for your information.
Posted in online sales consulting SEO Traffic by .
Get more traffic to your website is the best way to make more money
If you do nothing else to your website bar increase the traffic to it, YOU WILL GET MORE CUSTOMERS
Right now you would have some sort of idea what your conversions are for your website. If you don’t, then you should.
So assuming you have a 1:100 conversion rate, which means 1 in every 100 visitor takes the action you want them to take, then increasing the numbers visiting your website will increase your bottom line. So if your increase it to 1000 visitors you would expect to get 10 people taking the action you want.
Out of all online marketing activities, Traffic Generation is the easiest to do.
Once you get more traffic then you can start working on how you can convert more of them.
Having a system for getting traffic is crucial.
The key is to get other websites promoting your content, which leads people back to your website. Then you track it so you know where your traffic is coming from. When you know where it’s coming from you can then go and do more activity in that direction.
Here is an example of a small service business and how traffic has increased in 3 months. From website inquiries alone in the past 12 month this site has generated more than $30,000 profit.
75% improvement in page views over 3mths
This little business from Web inquiries alone has generated over $30,000 in the past
Posted in SEO Traffic by .
If your not making as much money from your website as you want!
We all want more money from our business. The fastest way to get it is to just increase your traffic.
Let say you have a poorly performing business website that converts 1 in every 100 visitors into a customer. You want to sell more so all you need to do is increase your traffic. Without touching or changing anything on your website, if you just increase the numbers of visitors you will increase sales based on the 1:100 ratio you already have.
How do you increase traffic?
By letting your targeted searching public know that your website has the information they are looking for.
2 ways of doing this:
- SEO or organic website promotion
- SEM paid search engine marketing
SEM can be fast but costly and doesn’t do anything for your page ranking
SEO is the most effective and sustainable way to get to the top of the search results page and stay there is by filtering your content out to other sites of authority and have them link back to your site.
Free SEO report
We have arranged 4 variations to this process to suite budget and market needs.
Factors which will determine which package is right for you are:
- your market niche
- competition
- your investment level – more importantly what your return on Investment will be
- your time line to reach the top
- how dominant you wish to be
Pick one of these packages to best suite your needs, CONTACT us to discuss how if this is the right package and how it is best implemented into your business.
STRATEGIC SEO STARTER Package – is the ideal way to ease into outsourcing your traffic and SEO services to our highly trained team. Each MONTH we deliver you a fresh batch of inbound links using:
Best Suited to – Business who is just starting out in the SEO outsourcing and wishing to get the right process going from the outset.
________________________________________
STRATEGIC SEO PROFESSIONAL Package – very popular package for outsourcing traffic and SEO services to our highly trained team. Each MONTH we deliver you a huge quantity of inbound links
Best Suited to – Localized Business who is in a reasonably competitive market who are budget conscious and not on such an aggressive time line to get to the top but still desire to do so.
________________________________________
STRATEGIC SEO MARKET LEADER Package – is a serious SEO outsourced traffic package. Designed to substantially increase your traffic. Delivering a massive amount of inbound links MONTHLY.
Best Suited to – Localized businesses with multiple outlets who are in competitive markets aiming to get to the top quickly and stay there.
________________________________________
TOTAL DOMINATION SEO pack – If your company needs to dominate your highly competitive niche then you need the TOTAL DOMINATION SEO pack!! You receive a mind blowing amount of super high quality inbound links MONTHLY
Best Suited to – Those who wish to dominate a very competitive niche/event or Large companies with multiple outlets and aggressive competition for a lot of keywords
Posted in SEO Traffic by .
Follow Us!
Relevant Articles- Website Writing for SEOWebsite writing for SEO Hey Russ, How can you do website writing to satisfy the search engines and get my site ranked higher? Hmmm……… This is an interesting question? The short answer is YES but there are conditions attached. Can we go back for a minute………….. What is the purpose of having a website? I […]
- I thought the people who did this copy writing had some sort of magical skills or secret training.John Carlton has taught many of the high performing Internet Marketers and 1000’s of other people the same skills and guess what? NO MAGIC INVOLVED. His Simple Writing System can teach you the same secrets. I have researched his work and the people he has taught and this is my finding. An honest review of […]
- Website Writing for SEO